A little back story on who is Sveta? Sveta is a bar, nightclub and a vintage shop located in the Berlin of the Nordics - the Tallinn city. Sveta produces her own punch drinks, beer, hoodies and even lipsticks. As a post-soviet city space Sveta is working towards uniting the local russians, estonians and the LGBTQ scene. That might give an insight on where the name, the graphic design details, the identity and the package are coming from.
As it often is with independent clients - everything must be on a budget. It might not look so on the first sight, but having a print in only one colour and using a sticker instead of printing on the can is as budget as you can go with a package. Sveta punch design gets a special kick thanks to the holographic sticker material that blends well with a silver can yet comes to life in the light and at the nightclub setting.
For us at Hmmm it’s also important to create everything from scratch, Sveta calligraphy is not a typeface and the illustrations are not stock images. All the details are bespoke. Even the recipe of the punch was created by a Sveta barman not ordered in from the lab catalogue.
Agency: Hmmm Creative Studio
Creative team: Helene Vetik and Andreas Roosson
Photography: Tarik Labrighli https://www.instagram.com/tarik.lab/
